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Billboard Design

We can provide or coordinate creative for you.  See some billboard design samples..  click here

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Less is more…

Message

10 words of copy are ideal, with no more than 5 words in the headline.  The message is more important than details. The message is keyword/name, phrase or image that catches the viewer’s attention. Details, such as phone number, website, and address, can be important, but, use as few as possible.

Images

Choose an image that generates the strongest emotion related to your product or service. An image of people having a fun time will get more attention from viewers than just a picture of your product. The viewer will be more stimulated by the feel and experience of the what the image portrays.  Images need to be high quality and high resolution. Images are increased greatly in size and will pixelate if the resolution is too low.

Keep it Clean

Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.

Use bold colors with high contrast

High color contrast is a key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the samples below for many of the best text color vs background color combination..

The best billboard designs are simple, bold, creative and often funny.  Billboard design is best used for branding purposes to help create top of the mind awareness.

To understand how your design will read to vehicles over the road, put your design through the eye test. Place your design 10 to 15 feet away and observe it for 5 to 7 seconds. If you can grasp the message in only 5 to 7 seconds, your design will be effective from the road.

We can assist you during your company’s billboard design s process.  Please contact our Sales Support Department (support@IBOUSA.org).

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