Cooperative Marketing Program
Many years ago we began an effort to collectively combine our billboard avails in an effort to attempt to make the buying process easier for regional, state and national advertisers. Over time as we grew, the process of managing became more challenging with the tens of thousands of faces our group now represents. In late 2014 we began the process of using Apparatix Media Solutions to manage our plants and use their platform for the core engine of our effort today.
While we began strictly including the faces of our Operator Associates, we now may include the operators in the class of independent billboard operators via our IBO Market Club and IBO Fuze Starter platform.