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Marketing Concepts

These basic areas will help you understand some of the rather simple things that make up effective marketing efforts.  While large companies have resources to hire agencies and media consultants, a majority of companies do not have that luxury.

This conversational style and real world example illustrations should help you get a good feel of where you should focus your effort for your situation.  We’d love to help you and want you to succeed.

Marketing Planning

Cornerstone of Marketing
Every marketing plan needs an affordable foundation on which to build a successful business.  Learn how to adopt the most affordable media in your market. 


Repetition, Repetition, Repetition
Most people know the three most important things in real estate, Location, Location, Location.  The three most important things in marketing are equally important.  See how it works.


Marketing Plan Core
Conserve your precious marketing budget and make stretch the reach and effectiveness of every dollar.  Plan your core marketing activities to include affordable media.

Work on You Marketing Plan When You Have Slow times 
Having trouble with inspiration similar to what we all experience during the dawg days of summer?   Take some time to freshen up your plan.

What to Market
Learn how what it is that you should be marketing. What do you sell most, highlight your customers and promote your personnel are favorites.

Out of Home
Learn to know where your customers are during the day and develop effective advertising campaigns that are more likely to forge results.

Other Media

Stretch with Direct Mail
Use the USPS to build on your core marketing plan if your business uses local mailiers, flyers or cards for a method of regular communication with customers.

Power of Business Cards
This simple form of advertising goes lost many times.  Learn an easy way to extend your media campaign by simply being aware of the power of a business card.

Yellow or Helloooooo?
Yellow pages still have a presence in the current media planning landscape, but understanding the habits and ages of your customers is paramount.

90% of Advertising Doesn’t Work?
This common generality about advertising is very telling.  Learn how real marketing works and how to place your media campaign in the effective 10%.

Branding and Messaging

What’s Your Brand?
Branding as a concept is quick and easy for most consumers to understand.  Businesses however, may have trouble determining what their brand really is or should be.

Hone Your Message
Businesses struggle with coming up with fresh ideas to be the heart of an effective advertising campaign.  Figure out how to boil down the words to be most effective

CALL to Action!
Understand the dynamics of getting customers in the door.  Put just enough info so that a curiosity response or desire is generated.  It’s not that hard to do.

What Customers Want

What Customers Want to See
A common area that businesses overlook is actually what the customer wants to see, which can be dramatically different to what the business wants to display.  When you understand what they want, your effort turns from being a drudge, to being FUN!!!

Mobile Marketing
Your customers are using mobile at a growing, nearly exponential pace.  This area is evolving so fast that it is very hard to fully understand all the nuances.  Our group has crazy affordable options, made available to you in understandable easy to measure ways.

Phone Numbers
Most of us are not lucky enough to have a number that can be converted to a memorable word.  Your focus may belong elsewhere to be the first thought in the minds of mobile users.

Campaigns That Work

Directionals
This use of billboards is at the heart of the founding of the industry, when cars just began moving across the country.  Get the unfamiliar travelers to your location effectively.

Public Awareness
Tap in to current events and show your customers that you are connected to their interests.  It’s very easy to do with digital but can be accomplished with traditional as well.

Get Customers in the Door
Evaluate what’s selling, offer some terrific benefits.  Schedule some fun activities for kids.  Provide some How To events that appeal to your customer base.  Get the message out, but how?

Promo Timing Consider running promos at other times than your competitors.  We have a calendar of typical marketing target time frames.  When everyone is thinking the same thing, someone isn’t thinking.  Think outside of the box.  We do.

Customer Involvement There are lots of ways to involve your customers and to endear people in your community.  While it takes a little observation and effort on your part, rarely are these simple things costly, only requiring of your time.  We have some ideas that may get the message out for you easily.

Selling

Simple Things) Easy, cheap and fast marketing ideas.  That’s what we want and the consumers only want what they need.  They love being entertained, so make great use of what you learn here.

Not Selling Anything? Hard to sell ice to Eskimos, decide what customers want.  Yes we know you have a shelf full of “stuff” you got at a great deal to make some great profit, but did they really want the eWok stuffed toy from the original Star Wars?

HOOK ’em Up! Tie your marketing together – deliver consistent images.  Coordinate your same logo and message across all your media efforts.  Start with one that gets a great bang for the buck, day in and day out.