Out-of-Home cost data for
Advertising Rate Negotiations.
SQAD MediaCosts: Local provides industry-leading advertising cost data intelligence tools including local and national TV & cable, radio, and out-of-home costs; along with specialized data sets for Hispanic TV & Radio. This data is the secret weapon for effective pricing negotiations and market value analysis.
Through our partnership with SQAD, we would like to expand the data analysis to include all 165 of our DMAs in which we operate so that the agency buyers have comfort paying our prices – which may be more than online or mobile platforms have previously be accustomed to.
We will be asking permission from our associates to contribute anonymous cost data to SQAD of actual transactions. This data is used to drive data accuracy in the system. Our goal is to position our rural and suburban market expertise in a way that will educate agencies and advertisers who rely on the SQAD ad cost data to make their buying decisions. Also, enabling our members to compete effectively in the national out-of-home market.
IBO has partnered with SQAD so that our IBO COOP Marketplace can advise participating associates as to an appropriate range in which to price their inventory for their DMA (NYC will be different the Ardmore OK!) This is an affordable way we can provide market cost intelligence without getting into granular details. For those active in the IBO COOP Marketplace, simply Contact Us and we will discuss how you should be pricing your inventory to be most ready for a successful experience with the programmatic DSPs (Demand Side Platforms), the price of which is included in your annual associate fee.
About the SQAD Out-of-Home data.
|DATA FREQUENCY||Issued Quarterly|
|ISSUE CONTENTS||Current Quarter + 4 projected quarters|
|MARKETS||Top 100 in DMA & CBSA|
|FORMATS||Billboard & Street Furniture|
|CPM & CPP DETAIL||Average/Low/High|
Why SQAD cost data matters.
Most advertisers measure success in terms of CPM (cost per thousand impressions). Advertisers will negotiate for the best rates to reach their target demographic. SQAD MediaCosts: Local data provides you with the actual negotiated rates paid for other local advertising media in your market and across the country. Having this information arms you with valuable insight when you enter negotiations.
To see a demo of the data and the SQAD MediaCosts: Local tool first-hand click the Start the Process button. We will connect you with a Data Success Coach at SQAD for a personalized walk-through of the cost data.
IBO Associate Discount to Access SQAD Out-of-Home data
A subscription to SQAD MediaCosts: Local is perfect for those looking to gain analytical data for competitive market rates and have deeper insights on competitive media ad values. We have negotiated a special rate for IBO Associates – the exclusive subscription discount rate can be viewed by clicking the Review The Discount button after you have completed the Start the Process form.
For more than four decades, SQAD has provided industry-leading data intelligence and software tools. Their suite of battle-tested products include MediaTools, the leading enterprise-level planning software suite; MediaCosts, providing actual advertising transaction data for market transparency; and MediaLogic, a dynamic analytics & audience discovery tool leveraging the power of big data.