This technology effort is the result of years of coordination with our various Operator/Vendor Associates. IBOUSA announced the creation of an initiative to put the interests of their operator companies (IBO Associates) at the forefront of technical development and the IBO Fusion program was created at their Scottsdale conference in the spring of 2017.
The purpose of IBO Fusion was to bring the technology manufacturers together in a common sandbox to help guide the industry to develop hardware and software that would be complementary and allow the IBO Associates to operator their assets more easily and without penalty for selecting one manufacturer over another or needing one software solution over another. The IBO Cloud Speedway was created to accommodate inventory from a wide variety of sources in an agnostic manner, which allows associates that manually manage their plants participate in the IBO COOP Marketplace as if they were automated.
The IBO Fusion initiative is fluidly progressing and evaluating many of the technologies that are new to the industry like mobile ad sales platforms, demand side buyer platforms, traditional buy side avenues and integrated sales tools to enhance efficiency and profitability. One of the key areas of effort involves the standardization of data so that the technology can easily interact and communicate which is identified by industry experts as one of the areas holding back the overall growth of the revenues for the entire OOH space.